Description
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Lead Generation & Prospecting: Identifying and reaching out to potential customers through cold calling, networking, social media, and referrals.
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Customer Needs Analysis: Asking the right questions to understand a client's "pain points" and determining which products or services best solve their problems.
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Product Demonstrations: Delivering persuasive presentations and demos to showcase the features and benefits of the company’s offerings.
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Negotiation & Closing: Handling objections, negotiating terms and prices, and finalizing contracts to secure the sale.
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Relationship Management: Following up after a sale to ensure customer satisfaction, encourage repeat business, and ask for referrals.
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Sales Admin & Reporting: Maintaining accurate records of all interactions in a CRM (Customer Relationship Management) system like Salesforce or HubSpot.
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CRM Management: Updating the Customer Relationship Management (CRM) tool (like Salesforce) after every call or meeting to ensure accurate data for the whole team.
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Pipeline Management: Reviewing the status of every "deal" in progress to ensure none are stalled or forgotten.
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Sales Forecasting: Providing managers with estimates on how many deals they expect to close by the end of the month or quarter.
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Market Research: Keeping an eye on competitors, industry trends, and new pricing models to remain competitive.
Duties
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Prospecting & Lead Generation: Searching for new business. This includes scouring LinkedIn, attending networking events, and identifying "warm leads" from marketing campaigns.
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Outreach (The "Hustle"): Making cold calls, sending personalized emails, and responding to inquiries. A salesperson might make 30–50 points of contact per day.
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Discovery Calls: Initial meetings where the salesman asks questions to determine if the product is a good fit for the prospect’s budget and needs.
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Presentations & Demos: Leading formal presentations or digital demonstrations to show how the product works in real-world scenarios.
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Handling Objections: Addressing concerns about price, timing, or competitors with persuasive, data-backed reasoning.
Qualifications
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Communication: Exceptional verbal and written skills to build rapport and explain complex ideas clearly.
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Resilience: The ability to handle rejection professionally and maintain a positive attitude.
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Active Listening: Focusing on what the customer is saying rather than just waiting for your turn to speak.
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Time Management: Prioritizing leads and managing a "pipeline" of multiple deals at different stages.
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Negotiation: The tact to reach a "win-win" agreement that benefits both the customer and the company.
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Education: A high school diploma is the minimum; however, a Bachelor's degree in Business, Marketing, or Communications is often preferred for corporate or B2B roles.
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Experience: 1–3 years of experience in sales or customer service is a common entry-point requirement.
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Technical Literacy: Proficiency in Microsoft Office (Excel, PowerPoint) and experience with CRM software.
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Industry Knowledge: For technical fields (like Medical or Software sales), specific certifications or specialized degrees may be required.